pWin
Probability of Win. A capture management metric estimating the likelihood of winning a contract.
Why It Matters
Typically expressed as a percentage and reassessed at each gate review during the capture process. A pWin below 30% usually means you should not bid. Factors include: incumbency, customer relationship, technical fit, price competitiveness, and past performance. ProposalPulse can help assess your proposal strength before submission.
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